3 Ways To Upgrade Your Business Website

Your business website is the literal face of your organisation. It is usually the first look that your customers get at your company, and make no mistake; it is essential to get it right. Studies reveal that consumers will form an opinion about your company based on what your website looks like in no less than 50 milliseconds. Put another way, a potential customer will decide whether they stay on your website or not in less time than it took to read this sentence.

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Here are 3 things you can do to upgrade your business website right now

#1 Make your website (and business) time-proof

Right now is one of the best times to be growing or launching your business, and no matter how many times we hear it, it’s as accurate every time we do – the pandemic has changed the world forever and not just in ways that our society doesn’t quite understand yet but in the way we do business. To that end, we’ve scored something of favour in this new business-focused world because, thanks to extensive and ongoing lockdowns, we have access to massive numbers of potential markets that we haven’t had at any time in history.

But what this means in real terms is that you have to be able to answer that call to business no matter where you may find yourself geographically, and that means being in business when you’d usually be sleeping.

The easiest and most effective way of maintaining a 24-hour unmanned operation is by using chatbots and preloaded interaction solutions to keep your business running, even when you’re not, and click4assistance uk provider is a provider that can do that for you.

#2 Understanding Search Engine Optimisation (SEO)

If you want to be among the first searched and found businesses in your category, every time someone types in a search related to your product or service, then you’re going to need to understand what all of this beautiful jargon means. To put it plainly, SEO refers to the process in which websites can attract or draw traffic to themselves based on specific keywords and phrases that exist on the site.

Search engines, like Google, use algorithms and sophisticated technology to “look” for what’s been typed into the search box. When you understand how intelligent SEO can work for you, it’s a potential game-changer.

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#3 Know what your competitor’s business website look like (and how they do what they do)

If you don’t know what the websites of your competition can do that yours can’t, you are losing out on vital data, and it’s data that could make all the difference. This is an element of business planning that will always make an appearance in guides that mean to teach you what we’re trying to.

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To Sum Up

Productivity matters in life and business, but you won’t get to run your business if you don’t have a business to run. (A self-serving statement yes), but true nevertheless. Review your business website regularly and keep on top of your competitors: that’s the best way to stay ahead of the game.